Videos

What is the bullet chat internet subculture?

Jul 30, 2018

Let us take you deep inside this internet subculture of watching videos with text flying across the screen. It’s real, it’s called bullet chat, and it originated from Japan.

One of the biggest Chinese websites that has the bullet chat feature, Bilibili, now gets over 70 million people per month watching videos like this. And they love it.

Read more about bullet chat

Written and voiceover by: Dolly Li and Timmy Shen

Produced by: Dolly Li and Timmy Shen

Shot by: Annie Hall

Edited by: Annie Hall

Mastered by: Victor Peña

Additional Footage: Bilibili, Niconico