Videos

Why Chinese people are obsessed with 666

Jul 23, 2018

The Chinese internet loves 666, slang that became popular online and then a phenomenon offline too.

You can see 666 all over China: on t-shirts, store signs, even cigarettes. In the first of a series of weekly explainers on China's internet, we break down why people love 666 and how this became a thing.

Written and voiceover by: Dolly Li and Timmy Shen

Produced by: Dolly Li and Timmy Shen

Shot by: Annie Hall

Edited by: Annie Hall

Mastered by: Victor Peña

Additional Footage: Kuaishou