Chinese boba chains are offering a social distancing special.
For bubble tea fanatics who can’t let go of their favorite drink while stuck at home practicing social distancing, shops in China have come up with an answer: 5-liter boba.
With restaurants, bars, and cafes forced to close during the coronavirus pandemic, many businesses have shifted to takeout and delivery—and bubble tea shops are no exception.
Popular Chinese chain Nayuki started offering a limited-edition stay-at-home package that includes a 5-liter jug of milk tea, 10 cups of tapioca balls, and a heck of a lot of calories.
The gimmick proved to be a hit. One shop in Xi’an, western China, reportedly sold out its stock mere seconds after opening the line for orders on Friday.
Another chain, Lasting Scent, also jumped on the bandwagon, offering a tank of milk tea along with a separate can of tapioca balls that can be kept in a fridge for days.
Selling bubble tea in bulk is not a new concept. Taiwanese chain The Alley ran a promotion in Malaysia last October selling 5-liter bottles of milk tea.
And YouTube videos abound of people trying to down gallons of the stuff in under 12 hours.
(Read more: Who invented bubble tea?)
Millions of people in China remain cooped up at home in an effort to contain the spread of the Covid-19 coronavirus.
Unwilling to venture outside, many residents have minimized grocery trips and relied on delivery.
The bubble tea promotion is the latest effort by shops to adjust to a new environment by shifting to takeout in bulk.